We built the thing we market.
StartColiving is a founder-led growth agency for coliving operators. Our credibility isn't a slide deck — it's a marketplace we built ourselves and 18+ coliving brands we've taken from zero to launch and beyond.
Founder
Hüseyin Şanlıtürk
Founder, StartColiving · Founder, Rentser
I build demand for the places people live in.
I learned this trade from the inside: six years at one of the sector's leading shared-living operators, three roles, one climb — I started running the ads, ended up leading marketing, then partnerships. In practice the job kept pulling me into everything around it: sales conversations, operations, the CRM, the seams between them.
That is where the real lesson was. Buildings run well; leasing runs by hand. When occupancy dips, nobody can say which channel stopped working. It is not a marketing problem — it is a commercial function that was never built.
So I made building it my own work. Today I run Rentser, our curated room-rental marketplace, built from zero because I wanted to stop guessing about demand and start watching it firsthand, on a platform we run ourselves. And through StartColiving, my growth practice, we have built or grown 18+ living brands across the UK, Europe and North America.
The company where I made my climb is still on that list — today as our principal mentorship client. That is the arc I care about: learn inside, build your own, then hand the playbook back.
Eight years in this sector left me with a simple bias: real numbers over big claims. There is enough noise in this niche already.
The foundation
8+ years running growth for hospitality and service businesses — learning what fills rooms and what wastes budgets.
The niche
We focused the playbook on coliving — taking brands through zero-to-launch: naming, brand, website, acquisition.
The proof
We built Rentser — our own coliving marketplace, connecting renters with shared homes across 11 markets on a 143-page search engine we engineered page by page. The playbook was tested on our own product first.
Today
We've built and grown 18+ coliving brands worldwide: growth marketing at the core, launch and brand consulting around it — plus the sourced guides, data and free tools on this site, because we believe the sector deserves better than unsourced hype.
How we work
Borrowed numbers get a source. Ours get a name.
This sector runs on recycled statistics nobody can trace. When we cite someone else's data — market size, occupancy, a legal threshold — it carries a named source you can click. When the number comes from the buildings and brands we run, we say so plainly instead of dressing it up as research. What we won't do is quote a figure and leave you unable to tell which of the two it is.
We build before we advise
Rentser is not a case study we borrowed — it's our own marketplace, running on the exact playbook we sell. When we recommend a booking flow or a city-page architecture, it's because we operate one.
Failures are data, not secrets
Our guides include the experiments that didn't work — the automated campaigns we shut down, the tactics that burned budget. An agency that only tells you what worked is selling; one that tells you what failed is advising.
Occupancy over vanity
We report against signed leases, occupancy and RevPAB — not impressions and clicks. Every engagement starts by wiring measurement to the numbers that pay your bills.
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