Paid Advertising
Paid works in coliving only when the math is honest: what a lead costs, what a tour converts at, what a signed lease is worth over its lifetime. We run Google and Meta campaigns against that math — spending where beds are empty, not where clicks are cheap.
What's included
- Google Search on high-intent city and brand terms
- Meta & Instagram — demand generation and retargeting
- Campaign structure per location, budgeted by occupancy gap
- Creative testing: hooks, formats, room and community angles
- Landing page alignment — every ad has a page built to convert
- Lease-level tracking: spend connected to signed leases, not form fills
How we work
Occupancy-gap budgeting
Budget flows to the locations and room types that are actually empty. A full house gets brand-maintenance spend; a new opening gets launch pressure. Most agencies spread budget evenly — that's how money dies.
CAC vs bed margin
Every campaign is judged against what a bed earns. If cost-per-lease approaches lifetime margin, we kill it and say so — we'd rather shrink your spend than defend a losing channel.
Creative from inside the sector
Coliving sells community and convenience, not square meters. Our creative angles come from operating in this sector — what makes renters book a tour, not what makes them click.
Why StartColiving
We've spent our own money on these channels for our own products. That changes how carefully we spend yours.
Also inside the retainer
See if this fits your coliving brand.
A free 30-minute strategy call — an honest read on your growth levers, no pitch.
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